At Time Timer, we’ve always believed that time isn’t just something to manage; it’s something to feel. Our mission has been to make time visible and approachable for everyone, especially those who experience time differently. That’s exactly why we make tools that help you see time, so it becomes something you can work with, not fight against.
That mission inspired our Co-President, Heather Rogers, to create The Effortless Day. The Effortless Day is a digital ebook designed to help people who struggle with time blindness, executive functioning, and daily overwhelm build a day that feels calmer and more doable.
But this isn’t just another time management guide. It’s deeply personal.
A Resource Rooted in Real Life
Heather has spent over a decade at Time Timer collaborating with ADHD coaches, psychologists, educators, and productivity experts. In that time, she’s gained a front-row seat to what truly helps people who experience time differently, not just in theory, but in practice.
And on a personal level, this work hits close to home. Heather is the parent of a daughter with ADHD, and her husband (and business partner) also has ADHD. That mix of professional insight and lived experience gave her a unique perspective on how time challenges can affect every part of life.
From Chaos to Clarity
The Effortless Day grew out of Heather’s desire to take everything she’s learned about time perception, routines that actually stick, and self-compassion, and put it into one approachable, easy-to-follow guide.
The result is a digital ebook designed to help people:
- Understand their relationship with time
- Build routines that honor how their brain actually works
- Create flow in their day without relying on constant willpower or motivation
It’s not about perfect productivity. It’s about removing the friction that makes daily life harder than it needs to be and finding a rhythm that feels natural and sustainable.
For Anyone Who’s Ever Said “I Just Can’t Get It Together”
Whether you’re a parent trying to create calm in your household, a student juggling responsibilities, or a professional who feels like there’s never enough time, The Effortless Day offers strategies to help you reconnect with your sense of control.
As Heather shares throughout the guide, when time becomes tangible, it becomes less overwhelming. That’s what Time Timer has always been about—and The Effortless Day is the next step in helping people not just manage time, but feel more at ease within it.
Learn more about The Effortless Day and turn daily chaos into calm, one small step at a time.
