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American Specialty Toy Retailers Trade Show

Posted by Jenna Ahern on

Having fun with toy retailers


At Time Timer, we’re always working hard to showcase our products. Last month, we attended the American Specialty Toy Retailers’ Marketplace, the top trade show in the specialty toy industry, in Denver. We really enjoyed seeing our educational resellers and meeting new customers in the toy industry. And since it’s a toy marketplace, we got to work and play.


Our daughter wanted to be sure her doll, Wocka, had some fun, too, so she tagged along. Here are some of the highlights from ASTRA:


Kit Session

Time Timer® served as the official timekeeper at the Kit session, a hands-on session that allows kit manufacturers to demonstrate their products to hundreds of retailers divided into small groups. Retailers learn what comprises the kits and how to sell them. Time Timer (and Wocka) ensured every kit manufacturer was on time to their next rotation.



Bubble World
Showing the latest and most popular products at the ASTRA Marketplace is the highlight of the trade show. We showcased the Dry Erase Board, Time Timer Plus White and the Time Timer apps for phone and tablet.  


We spent most of our time talking with customers & potential customers, but we did take a little time to blow bubbles with our friends from Bubble World.


Game Night

Time Timer (and Wocka) also served as the official timekeeper for the Game Night. Game Night is one of the most popular events at ASTRA, with vendors and retailers playing in a fun, social atmosphere. Game manufacturers demonstrate 1-2 of their latest and greatest game(s) to hundreds of retailers, and everyone else gets to play them!  We did such a great job keeping time, no one noticed the truck that crashed into the other side of the convention center that night.



We took Wocka out for sushi to thank her for a job well done. We met hundreds of toy retailers and can’t wait to work with them in the coming year!

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